Matt Goldbloom has spent a decade on both sides of the retail table, as a buyer and as a brand. He founded Common Shelf, a retail growth partner for CPG brands, and writes The Shelf Report for the people doing the same work.

That focus shapes who shows up. The audience is not a wide, random crowd. It is retail founders, operators, and buyers, the exact people a CPG-tech or service brand needs to reach. A smaller audience of decision-makers is worth more than a larger one that cannot say yes. Every placement puts your message in a context the reader already trusts, next to commentary they came for.