The Smarter Way to Move Inventory.
The Smarter Way to Move Inventory.
The Smarter Way to Move Inventory.
We help brands turn surplus into cashflow and develop new revenue channels, without sacrificing consumer trust or brand equity.
We help brands turn surplus into cashflow and develop new revenue channels, without sacrificing consumer trust or brand equity.
Fixing the Off-Price Problem
We built Common Shelf because too many good brands were stuck with bad options.
Slow brokers, liquidators, or marketplaces with no visibility or control.
70%
of CPG founders said their inventory strategy was reactive, not proactive or strategic
We built Common Shelf because too many good brands were stuck with bad options.
Slow brokers, liquidators, or marketplaces with no visibility or control.
70%
of CPG founders said their inventory strategy was reactive, not proactive or strategic
We built Common Shelf because too many good brands were stuck with bad options.
Slow brokers, liquidators, or marketplaces with no visibility or control.
70%
of CPG founders said their inventory strategy was reactive, not proactive or strategic
Our solution?
A brand-safe retail engine built to clear inventory, unlock growth, and protect your brand - every step of the way.
$50M
in dealflow through off-price retailers in the last two years.
Our solution?
A brand-safe retail engine built to clear inventory, unlock growth, and protect your brand - every step of the way.
$50M
in dealflow through off-price retailers in the last two years.
Our solution?
A brand-safe retail engine built to clear inventory, unlock growth, and protect your brand - every step of the way.
$50M
in dealflow through off-price retailers in the last two years.
Trusted by Category Leaders
Proof Over Promises
Proof Over Promises
20+
Modern brands placed with no discount-store baggage
20+
Modern brands placed with no discount-store baggage
20+
Modern brands placed with no discount-store baggage
8
Product categories we specialize in
8
Product categories we specialize in
8
Product categories we specialize in
$50M+
Moved through off-price without margin loss or retail drama
$50M+
Moved through off-price without margin loss or retail drama
$50M+
Moved through off-price without margin loss or retail drama
3 weeks
Average time from intake to first purchase order
3 weeks
Average time from intake to first purchase order
3 weeks
Average time from intake to first purchase order
The Common Shelf Advantage
Here’s what makes our model different:
We help CPG brands clear slow-moving inventory and build new revenue streams by placing them in vetted off-price retail channels - Fast, clean, and on your terms.
1
Brand-Safe by Design
We only work with trusted off-price retailers - No grey markets or surprise listings. Every placement is clean, aligned, and brand-approved.
1
Brand-Safe by Design
We only work with trusted off-price retailers - No grey markets or surprise listings. Every placement is clean, aligned, and brand-approved.
1
Brand-Safe by Design
We only work with trusted off-price retailers - No grey markets or surprise listings. Every placement is clean, aligned, and brand-approved.
2
Smart, Fast, Predictive
Our placement engine models your margin thresholds and retail fit, then matches products with the right buyers in hours.
2
Smart, Fast, Predictive
Our placement engine models your margin thresholds and retail fit, then matches products with the right buyers in hours.
2
Smart, Fast, Predictive
Our placement engine models your margin thresholds and retail fit, then matches products with the right buyers in hours.
3
Built for Operators
From PO negotiation to routing and compliance, we handle the unsexy stuff so you don't have to.
3
Built for Operators
From PO negotiation to routing and compliance, we handle the unsexy stuff so you don't have to.
3
Built for Operators
From PO negotiation to routing and compliance, we handle the unsexy stuff so you don't have to.
4
Built for Both Sides
We understand founders and buyers, and we build trust with both. That's why our deals move faster and stick longer.
4
Built for Both Sides
We understand founders and buyers, and we build trust with both. That's why our deals move faster and stick longer.
4
Built for Both Sides
We understand founders and buyers, and we build trust with both. That's why our deals move faster and stick longer.
Meet the Founder
Matt Goldbloom has spent the last decade helping beauty, wellness, and pet brands scale into national retail - from TJX and Ross to Walmart, Target, and beyond. He's worked both sides of the shelf: leading growth for emerging brands and building strong relationships with key buyers across categories.
He launched Common Shelf after seeing too many smart, disruptive brands forced into bad inventory decisions. At the same time, off-price retail is exploding and household names are entering the channel in waves. It's become clear that the future of retail will be shaped by brands who know how to navigate value and off price… Without losing their edge.
Meet the Founder
Matt Goldbloom has spent the last decade helping beauty, wellness, and pet brands scale into national retail - from TJX and Ross to Walmart, Target, and beyond. He's worked both sides of the shelf: leading growth for emerging brands and building strong relationships with key buyers across categories.
He launched Common Shelf after seeing too many smart, disruptive brands forced into bad inventory decisions. At the same time, off-price retail is exploding and household names are entering the channel in waves. It's become clear that the future of retail will be shaped by brands who know how to navigate value and off price… Without losing their edge.
Meet the Founder
Matt Goldbloom has spent the last decade helping beauty, wellness, and pet brands scale into national retail - from TJX and Ross to Walmart, Target, and beyond. He's worked both sides of the shelf: leading growth for emerging brands and building strong relationships with key buyers across categories.
He launched Common Shelf after seeing too many smart, disruptive brands forced into bad inventory decisions. At the same time, off-price retail is exploding and household names are entering the channel in waves. It's become clear that the future of retail will be shaped by brands who know how to navigate value and off price… Without losing their edge.
Stop sitting on inventory. Start recovering revenue.
Let’s build your brand-safe placement strategy.