Strategic off-price placement that drove $3M+ without channel conflict
$3M
Revenue from TJMaxx & Marshalls alone in under 2 years
What began as a need to move through old packaging inventory turned into a strategic partnership that built national awareness, with new, exclusive items now in rotation at TJX. There was zero channel conflict, and the momentum helped Fomin expand into retailers like CVS, Kroger, and more.
Understanding the challenge
Fomin had excess inventory tied to an old packaging design, which was too valuable to liquidate but no longer a fit for their everyday retail channels. The team needed a brand-safe way to move volume, protect pricing, and make space for new production. More importantly, they wanted to turn this operational challenge into a growth opportunity, not just a write-off.
Our approach
We didn’t just help Fomin move old packaging... We helped them turn off-price into a brand-building engine. The strategy was simple but effective: treat TJX not as a liquidation outlet, but as a national discovery platform.
Using Common Shelf’s placement engine, we:
Matched aging inventory with high-fit TJX buyers quickly and began to develop a relationship
Coordinated clean, exclusive placements to build brand recognition across regions
Used custom bundles and merchandising to reinforce quality and pricing integrity
Built retailer confidence through consistent execution and consumer pull
This approach turned TJX into an ongoing, brand-safe sales channel. One that now supports new Fomin product launches and innovation. It’s also driven higher awareness among retail buyers, leading to new placements at CVS, Kroger, and other national accounts.
Feedback
“What started as a way to move through old packaging turned into a long-term growth strategy. The process felt nothing like liquidation. It was fast, professional, and surprisingly impactful. We’ve since launched new items through TJX, grown our brand recognition, and seen momentum carry into other retail channels.”
Geoff Bekavac
CRO, Petra Brands
