Excess inventory in two SKUs turned into a national off-price program
Multi-banner
Grew from a one-time inventory move into a lasting off-price sales channel
Bushwick Kitchen was carrying excess inventory across two of its core SKUs, Maple Syrup and Sriracha. The product quality and brand demand were strong; the issue was timing and volume. What started as an inventory problem became a long-term retail growth channel.
Understanding the challenge
The brand needed to move inventory quickly, maintain profitable unit economics, and avoid any perception of discounting or brand erosion. Bushwick Kitchen had built a premium, culinary-forward identity, the placement had to reinforce that positioning, not undercut it. The goal was to use off-price as a foothold, not a fallback.
Our approach
Common Shelf positioned Bushwick Kitchen as a premium discovery brand within off-price, not a distressed food SKU. Banner selection and pricing strategy were both deliberate.
Key decisions:
Strategic placement across multiple top off-price banners to maximize visibility and velocity
Tight pricing control to preserve profitability across all placements
Banner selection that aligned with Bushwick Kitchen's culinary, elevated brand positioning
Inventory began selling immediately across the off-price ecosystem. Strong sell-through led to a lasting relationship across multiple off-price banners and a national sales channel for Bushwick Kitchen.
