RETAIL ADVISORY

RETAIL ADVISORY

The Off-Price Playbook $100M Brands Keep to Themselves

The Off-Price Playbook $100M Brands Keep to Themselves

A 60-minute gut-check, or a 30-day plan with buyer outreach at the end.

A 60-minute gut-check, or a 30-day plan with buyer outreach at the end.

10+ years in CPG • Active buyer relationships • Brands placed across major US retail

10+ years in CPG • Active buyer relationships • Brands placed across major US retail

Apply for Retail Advisory

Apply for Retail Advisory

Apply for Retail Advisory

Apply for Retail Advisory

Choose your starting point

Choose your starting point

01 / Advisory Call

60-Minute Retail Advisory

$250

/ 60 minutes · pay & book

A focused working session on any retail decision. Come with questions (pricing, channel mix, retailer fit, packaging, buyer pitch) and leave with a defensible path forward.

BEST FOR

Founders weighing a retail decision in the next 30 days

Teams pressure-testing a buyer pitch before submission

Brands trying to read a retailer's reset cycle correctly

A second opinion before committing to a larger engagement

BOOK AN ADVISORY CALL

02 / Off-Price Readiness Sprint

30-day Retail Readiness Sprint

$3,000

/ 30 days · scoped engagement

A paid, scoped engagement that maps your inventory by unit, pressure-tests your full-price channels, and walks you out with a three-lane distribution plan and the buyer introductions to execute it.

BEST FOR

D2C or ecom brands ready to test their first retail channel

Founders facing an upcoming retail reset or a channel decision they can't afford to get wrong

Teams that need retail analysis and a go-forward strategy they can present to the board

Manufacturers or brand builders evaluating whether to commit resources to a new brand or product line

TELL US ABOUT YOUR BRAND

Matt reviews every inquiry. Reply within 1 business day.

What the Sprint actually delivers

Here’s what makes our model different:

What the Sprint actually delivers

Four weeks. Four deliverables. Real buyer introductions at the end.

Four weeks. Four deliverables. Real buyer introductions at the end.

Week 01

Retail Readiness Map

Unit-by-unit mapping of what you have, by SKU, age, cost basis, and retail readiness.

Week 01

Retail Readiness Map

Unit-by-unit mapping of what you have, by SKU, age, cost basis, and retail readiness.

Week 02

Channel Pressure Test

Full-price channel exposure analysis. Where can you move volume without cannibalizing?

Week 02

Channel Pressure Test

Full-price channel exposure analysis. Where can you move volume without cannibalizing?

Week 02

Channel Pressure Test

Full-price channel exposure analysis. Where can you move volume without cannibalizing?

Week 03

Three-Lane Plan

Retail targets, channel sequencing, and DTC optimization, prioritized by ROI

Week 03

Three-Lane Plan

Retail targets, channel sequencing, and DTC optimization, prioritized by ROI

Week 03

Three-Lane Plan

Retail targets, channel sequencing, and DTC optimization, prioritized by ROI

Week 04

Buyer Outreach

Targeted outreach to the buyers most relevant to your category and channel, with your pitch, positioned correctly.

Week 04

Buyer Outreach

Targeted outreach to the buyers most relevant to your category and channel, with your pitch, positioned correctly.

Week 04

Buyer Outreach

Targeted outreach to the buyers most relevant to your category and channel, with your pitch, positioned correctly.

Why Founders Skip the Traditional Broker

Why Founders Skip the Traditional Broker

The retail broker model wasn't built for your stage.

Most brands face the same two options: sign a months-long retainer with a broker who's juggling 30 other brands and may or may not prioritize yours, or hand over commission and wait 6-9 months to find out if it was worth it. Either way, you're paying before you have a strategy, and hoping someone else cares as much as you do.

Retail Advisory exists for founders who want a real answer before they make that commitment, not a discovery call dressed up as a service.

Best fit if you:

  1. Have real traction (DTC, Amazon, TikTok, or wholesale) and want to translate it to shelf velocity

  1. Have real traction (DTC, Amazon, TikTok, or wholesale) and want to translate it to shelf velocity

  1. Are trying to build an omni-channel business efficiently, with the right retail partners

  1. Are trying to build an omni-channel business efficiently, with the right retail partners

  1. Want direct, operator-level feedback on what buyers will actually care about

  1. Want direct, operator-level feedback on what buyers will actually care about

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Image Source: ID 81214730 © Gerald T. Coli | Dreamstime.com

Why founders choose this path

Why founders choose this path

"The brands that win the shelf didn't wait for permission. They built the plan first."

— Matt Goldbloom, Founder of Common Shelf

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Quick Answers

Here’s what makes our model different:

Why is the Sprint an inquiry instead of a direct purchase?

Because $3K shouldn't change hands without a conversation. Matt qualifies every Sprint personally to make sure your situation is a real fit before any work begins.

Why is the Sprint an inquiry instead of a direct purchase?

Because $3K shouldn't change hands without a conversation. Matt qualifies every Sprint personally to make sure your situation is a real fit before any work begins.

Can the Advisory Call credit toward the Sprint?

Clean, salable units with compliant packaging and scannables. No expired, near-dated, damaged, or mixed-code inventory. For dated goods, aim for 6–9+ months remaining at ship.

Can the Advisory Call credit toward the Sprint?

Clean, salable units with compliant packaging and scannables. No expired, near-dated, damaged, or mixed-code inventory. For dated goods, aim for 6–9+ months remaining at ship.

What if I'm not sure which one I need?

Plan simple retail math (example: buy ≈ $X → retail ≈ ~$2X) within category norms to protect MSRP and channel health. We finalize bands during your shelf plan.

What if I'm not sure which one I need?

Plan simple retail math (example: buy ≈ $X → retail ≈ ~$2X) within category norms to protect MSRP and channel health. We finalize bands during your shelf plan.

Do you work with brands outside beauty, wellness, pet, and F&B?

When signals are green, ship labeled samples in 48 hours. Pilot decisions in weeks on rolling buys. Scale on sell-through. Scored Green/Yellow? Contact us to lock your pilot window.

Do you work with brands outside beauty, wellness, pet, and F&B?

When signals are green, ship labeled samples in 48 hours. Pilot decisions in weeks on rolling buys. Scale on sell-through. Scored Green/Yellow? Contact us to lock your pilot window.

How quickly can the Sprint start?

How quickly can the Sprint start?

Want a buyer-ready plan for your brand?

If you’re serious about getting into the right stores, and doing it without damaging brand equity, this is the fastest path to clarity.

Stop Waiting for Retail to Happen. Let's Build the Plan.

Stop Waiting for Retail to Happen. Let's Build the Plan.

  • Map Image

Want a buyer-ready plan for your brand?

If you’re serious about getting into the right stores, and doing it without damaging brand equity, this is the fastest path to clarity.

Stop Waiting for Retail to Happen. Let's Build the Plan.

Stop Waiting for Retail to Happen. Let's Build the Plan.

  • Map Image

Want a buyer-ready plan for your brand?

If you’re serious about getting into the right stores, and doing it without damaging brand equity, this is the fastest path to clarity.

Stop Waiting. Let's Build the Plan.

Stop Waiting. Let's Build the Plan.

  • Map Image