TikTok momentum turned into a top-5 off-price supplement brand within 6 months
Top 5
Supplement brand in off-price within six months
Zoyava entered off-price from a position of momentum, not distress. The brand already had strong consumer demand, an active TikTok Shop relationship, and products resonating with a wellness-forward audience. Common Shelf used that proof to unlock scaled national discovery across the full off-price ecosystem.
Understanding the challenge
Zoyava had digital traction and real consumer demand, but no clear path to physical retail. The challenge wasn't about moving excess inventory. It was about using that momentum strategically to enter off-price in a way that amplified the brand rather than flattened it. Competing in a crowded supplement aisle required the right assortment, the right price bands, and the right retailer relationships from day one.
Our approach
Common Shelf positioned Zoyava as a high-velocity wellness brand ready for scaled discovery, leading with TikTok demand signals as proof of consumer relevance.
Key execution moves:
Rapid expansion across multiple top off-price banners
Tight alignment between TikTok demand signals and in-store assortment decisions
Development of exclusive SKUs and bundles engineered specifically for off-price price bands and shopper behavior
Launched exclusive items to deepen the off-price relationship and drive incremental growth
The result was one of the fastest supplement brand ramp-ups in the off-price channel, driven by digital proof translated directly into shelf velocity.
