Move inventory fast. Protect the brand.

Move inventory fast. Protect the brand.

Common Shelf places consumer brands into off-price and mass retail, and builds the channel strategy that keeps those placements profitable. Off-price is not a fire sale. Run right, it is a planned revenue line.

Common Shelf places consumer brands into off-price and mass retail, and builds the channel strategy that keeps those placements profitable. Off-price is not a fire sale. Run right, it is a planned revenue line.

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tjmaxx-retail-advisory
tjmaxx-retail-advisory

Our Experience

  • TARGET

    TARGET

  • MARSHALLS

    MARSHALLS

  • BEALLS

    BEALLS

  • WALMART

    WALMART

  • ROSS DRESS FOR LESS

    ROSS DRESS FOR LESS

  • TJ MAXX

    TJ MAXX

  • CITI TRENDS

    CITI TRENDS

  • DD'S DISCOUNTS

    DD'S DISCOUNTS

  • GIANT TIGER

    GIANT TIGER

  • BURLINGTON

    BURLINGTON

  • WINNERS

    WINNERS

By the Numbers

What the channel looks like when it is run on purpose.

$2M+

Annual off-price revenue built for a single brand partner, from a standing start.

$2M+

Annual off-price revenue built for a single brand partner, from a standing start.

10

Off-price banners in the active buyer network, from TJX to Bealls to Citi Trends.

10

Off-price banners in the active buyer network, from TJX to Bealls to Citi Trends.

5

Core categories: beauty, personal care, wellness, food and beverage, and pet.

3

Service lines: brokerage, retail advisory, and brand incubation.

Three ways in, depending on where you are.

Most brands come to us with inventory they need to move. The good ones stay because we build the channel plan underneath it. We take the meeting either way, and we tell you plainly which of the three you actually need.

01

Brokerage

Direct placement into off-price retail. We own the buyer relationship, the pitch package, and the follow-through from line sheet to purchase order.

Buyer introductions and pitch management

Pricing and margin architecture

Line sheet and sample coordination

Reorder and sell-through tracking

02

Retail Advisory

For brands not ready for a buyer meeting yet, or trying to sequence mass retail correctly. Channel strategy before channel execution.

Channel sequencing and conflict mapping

Pricing architecture across DTC, Amazon, mass

Target, Walmart, and Costco readiness

Packaging and SKU strategy for retail

013

Brand Incubation

Private label and co-development for brands and manufacturers building products purpose-made for the off-price shelf.

Category and white space identification

Product and pack development

Manufacturer to retailer matchmaking

Launch into the off-price channel

Who We Work With

Consumer brands with product that moves.

BEAUTY

BEAUTY

PET

PET

PERSONAL CARE

PERSONAL CARE

FOOD & BEVERAGE

FOOD & BEVERAGE

WELLNESS

WELLNESS

Doing two million or more in annual revenue, or growing fast toward it

Sitting on excess inventory, or planning ahead so you never have to

Real traction somewhere already, whether that is DTC, Amazon, or social

Margin structure that can absorb an off-price shelf price

Treating off-price as a channel, not a last resort

"We thought we had off-price figured out — then Matt showed us what great looks like. He refined our approach at Ross and helped us expand into retailers we hadn’t even considered. Our footprint is now deeper, cleaner, and more profitable."

Sarah Jackson

CEO, Cognescenti

“We came to Common Shelf looking for help moving surplus. What we got was a new growth channel. Off-price has become a powerful tool for national visibility and it’s all thanks to Common Shelf's strategy and retailer relationships.”

Anthony Lazarus

COO, Happy Curves

"Common Shelf has helped us turn off-price into a legitimate growth engine. With their support, Fomin and our other brands are now performing very well on this channel, without diluting the brands."

Geoff Bekavac

Chief Revenue Officer, Petra Brands

"We thought we had off-price figured out — then Matt showed us what great looks like. He refined our approach at Ross and helped us expand into retailers we hadn’t even considered. Our footprint is now deeper, cleaner, and more profitable."

Sarah Jackson

CEO, Cognescenti

“We came to Common Shelf looking for help moving surplus. What we got was a new growth channel. Off-price has become a powerful tool for national visibility and it’s all thanks to Common Shelf's strategy and retailer relationships.”

Anthony Lazarus

COO, Happy Curves

"Common Shelf has helped us turn off-price into a legitimate growth engine. With their support, Fomin and our other brands are now performing very well on this channel, without diluting the brands."

Geoff Bekavac

Chief Revenue Officer, Petra Brands

"We thought we had off-price figured out — then Matt showed us what great looks like. He refined our approach at Ross and helped us expand into retailers we hadn’t even considered. Our footprint is now deeper, cleaner, and more profitable."

Sarah Jackson

CEO, Cognescenti

“We came to Common Shelf looking for help moving surplus. What we got was a new growth channel. Off-price has become a powerful tool for national visibility and it’s all thanks to Common Shelf's strategy and retailer relationships.”

Anthony Lazarus

COO, Happy Curves

"Common Shelf has helped us turn off-price into a legitimate growth engine. With their support, Fomin and our other brands are now performing very well on this channel, without diluting the brands."

Geoff Bekavac

Chief Revenue Officer, Petra Brands

Contact Us

Tell us what you are sitting on.

Let’s Talk About Your Inventory Strategy.