The Shelf Report
Most founders never hear what a buyer's actually thinking. You will.
Most founders never hear what a buyer's actually thinking. You will.
By Matt Goldbloom
A decade in retail, on both sides of the table. Founder, Common Shelf.
A decade in retail, on both sides of the table. Founder, Common Shelf.
What you’ll get
Retail and CPG from the buyer's side of the table. Every issue: what's winning shelf space right now, and what to do about it before everyone else catches on.
What buyers actually want
Straight from the people deciding what makes the shelf. Not headlines. The real read.
What buyers actually want
Straight from the people deciding what makes the shelf. Not headlines. The real read.
Shelf walks from the aisle
Photos and notes from the floor: placement, adjacencies, price bands, pack cues working now.
Shelf walks from the aisle
Photos and notes from the floor: placement, adjacencies, price bands, pack cues working now.
Where the category's heading
Trends and value formats buyers are rewarding, before they hit your feed.
Where the category's heading
Trends and value formats buyers are rewarding, before they hit your feed.
Your next move
Concise, do-this-now actions before the window closes.
Your next move
Concise, do-this-now actions before the window closes.
Read Previous Editions
Everything in the Hamptons was Sponsored
Everything in the Hamptons was Sponsored
Brands are spending six figures in the background of someone else's story. I see where that money lands 12 months later.
Brands are spending six figures in the background of someone else's story. I see where that money lands 12 months later.
Hear what the buyer's actually thinking.
Join The Shelf Report and get the read from inside the room, free. Bi-weekly.
Hear what the buyer's actually thinking.
Join The Shelf Report and get the read from inside the room, free. Bi-weekly.