RETAIL ADVISORY

RETAIL ADVISORY

Buyer-side strategy, without the $30K retainer.

Buyer-side strategy, without the $30K retainer.

Buyer-side strategy, without the $30K retainer.

Two ways to work with Matt: a single call to pressure-test a decision, or a 30-day sprint to build a defensible off-price plan with buyer intros at the end.

Two ways to work with Matt: a single call to pressure-test a decision, or a 30-day sprint to build a defensible off-price plan with buyer intros at the end.

10+ years on both sides of the shelf • Active buyer relationships • Brands placed in TJX, Ross, Burlington, Bealls

10+ years on both sides of the shelf • Active buyer relationships • Brands placed in TJX, Ross, Burlington, Bealls

Retail advisory

Image source: corporate.target.com

Retail advisory

Image source: corporate.target.com

Choose your starting point

Choose your starting point

01 / Advisory Call

1-hour Retail Advisory Call

$250

/ 60 minutes · pay & book

A focused working session on a specific retail decision. Bring the question (pricing, channel mix, off-price fit, packaging, buyer pitch) and leave with a defensible path forward.

BEST FOR

Founders weighing an off-price decision in the next 30 days

Teams pressure-testing a buyer pitch before submission

Brands trying to read a retailer's reset cycle correctly

Anyone unsure whether they're ready for the Sprint

BOOK AN ADVISORY CALL

02 / Off-Price Readiness Sprint

30-day Off-Price Readiness Sprint

$3,000

/ 30 days · scoped engagement

A paid, scoped engagement that maps your inventory by unit, pressure-tests your full-price channels, and walks you out with a three-lane distribution plan and the buyer introductions to execute it.

BEST FOR

Brands sitting on aging or overstock inventory ($2M to $10M ARR)

Founders facing a closing retail window or partnership unwind

Teams that need a board-ready distribution plan, not a discovery call

Brands ready to move within the next 60 to 90 days

TELL US ABOUT YOUR BRAND

Matt reviews every inquiry. Reply within 1 business day.

What the Sprint actually delivers

Here’s what makes our model different:

What the Sprint actually delivers

Four weeks. Four deliverables. Real buyer introductions at the end.

Week 01

Inventory Map

Unit-by-unit mapping of what you have, by SKU, age, cost basis, and retail readiness.

Week 01

Inventory Map

Unit-by-unit mapping of what you have, by SKU, age, cost basis, and retail readiness.

Week 02

Channel Pressure Test

Full-price channel exposure analysis. Where can you move volume without cannibalizing?

Week 02

Channel Pressure Test

Full-price channel exposure analysis. Where can you move volume without cannibalizing?

Week 02

Channel Pressure Test

Full-price channel exposure analysis. Where can you move volume without cannibalizing?

Week 03

Three-Lane Plan

Off-price targets, mainstream targets, and DTC velocity moves, sequenced by ROI.

Week 03

Three-Lane Plan

Off-price targets, mainstream targets, and DTC velocity moves, sequenced by ROI.

Week 03

Three-Lane Plan

Off-price targets, mainstream targets, and DTC velocity moves, sequenced by ROI.

Week 04

Buyer Introductions

Warm intros to the off-price buyers most likely to take the meeting based on your category.

Week 04

Buyer Introductions

Warm intros to the off-price buyers most likely to take the meeting based on your category.

Week 04

Buyer Introductions

Warm intros to the off-price buyers most likely to take the meeting based on your category.

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A Retail Partner in Your Corner

A Retail Partner in Your Corner

Retail Advisory is for founders/operators who want expert guidance, fast, without hiring a full wholesale team.

Best fit it you:

  1. Have real traction (DTC, Amazon, TikTok, or wholesale) and want to translate it to shelf velocity

  1. Have real traction (DTC, Amazon, TikTok, or wholesale) and want to translate it to shelf velocity

  1. Are trying to build an omni-channel business in an efficient way with the right retail partners.

  1. Are trying to build an omni-channel business in an efficient way with the right retail partners.

  1. Want direct, operator-level feedback on what buyers will actually care about

  1. Want direct, operator-level feedback on what buyers will actually care about

Why founders choose this path

Why founders choose this path

"I've seen what happens when brands wait for the buyer to call. The brands that win the shelf are the ones who built the plan first."

— Matt Goldbloom, Founder of Common Shelf

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Quick Answers

Here’s what makes our model different:

Why is the Sprint an inquiry instead of a direct purchase?

Because $3K shouldn't change hands without a conversation. Matt qualifies every Sprint personally to make sure your situation is a real fit before any work begins.

Can the Advisory Call credit toward the Sprint?

Clean, salable units with compliant packaging and scannables. No expired, near-dated, damaged, or mixed-code inventory. For dated goods, aim for 6–9+ months remaining at ship.

What if I'm not sure which one I need?

Plan simple retail math (example: buy ≈ $X → retail ≈ ~$2X) within category norms to protect MSRP and channel health. We finalize bands during your shelf plan.

Do you work with brands outside beauty, wellness, pet, and F&B?

When signals are green, ship labeled samples in 48 hours. Pilot decisions in weeks on rolling buys. Scale on sell-through. Scored Green/Yellow? Contact us to lock your pilot window.

Want a buyer-ready plan for your brand?

If you’re serious about getting into the right stores, and doing it without damaging brand equity, this is the fastest path to clarity.

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